The SMUG Podcast - How to Curate Your Life

SMUG founder Lizzie Evans launches her podcast 'How to Curate Your Life - Work Life Balance for the Creative Entrepreneur'. After 10 years working as a creative entrepreneur in the design world, Lizzie has learnt a thing or two about setting up and running a creative business and managing a portfolio career. She has found that, if you're in it for the long game, staying inspired and taking care of yourself both physically and emotionally is crucial. 

Upstairs at SMUG will be an exciting visual representation of the project, featuring a new Pattern Collection by Lizzie. This space will also be the home for Q&A's, seminars and workshops relating to the podcast running during the Festival. Also housed upstairs at SMUG is this years exhibition - P L A N T  P O T  2 0 1 7.

The SMUG shop will be open throughout the Festival for shoppers and browsers alike with SMUG’s curated edit of stationery, homeware, plants and pots, accessories and kitchenware.

CAFÉ SMUG will be open every day as a hub for the Islington Design District, serving delicious barista made coffee from Ozone and sweet treats from The Dusty Knuckle. Free wifi will also be provided for design hunters seeking to snap and hashtag their favourite IDD products and discoveries.



In and amongst Islington’s celebrated Camden Passage, which has evolved from its sole antique market status to become a hub of creative stores and stylish eateries, sits SMUG - a welcoming lifestyle store, selling a curated mix of stationery, ceramics, kitchen textiles, prints, accessories, plants and homeware. CAFE SMUG brings extra life to SMUG's lower ground floor and yard on Saturdays and Sundays, giving visitors the opportunity to stop, take a load off and enjoy a drink and a bite to eat.

SMUG is the brainchild of local Islingtonian Lizzie Evans. Lizzie remembers spending her pocket money in Camden Passage as a little girl and, now an interior and graphic stylist, she has turned a regular shop front into a light and airy designed space filled with vintage furniture, illustrators’ prints, kitchen textiles, woollen blankets, handmade toys, chic ceramics and unusual stationery. The space retains its old waxed boards and rusty manhole covers, but introduces sheets of glass as balustrades and portions of the floor, allowing light to penetrate the downstairs of the retail haven.


13 Camden Passage, Islington, London, N1 8EA
+44 (0)20 7354 0253


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